Client Results

What It Looks Like When AI Works for You

Every engagement starts differently. Some clients need messaging fixed. Some need AI systems that their team will actually use. Some need the whole picture built from scratch. Here's what happened when they did.

Woman reviewing project results at her desk

Mental Health

Youth + Teen Counseling Practice

The Counseling Loft — From Hard to Find to Easy to Book

The Problem

The Loft offered exceptional care for kids, teens, and young adults, but their website wasn't built for discoverability or clarity. Key offerings like neurofeedback were buried on hard-to-reach pages, the messaging didn't immediately communicate who they help or how, and the site wasn't structured in a way that modern search (including AI-driven search) could understand and surface. Families who needed support weren't finding the right information quickly, and booking pathways weren't clearly connected to services.

What We Did

  • Completed a full website and discoverability audit (structure, messaging, technical SEO)
  • Rebuilt the site architecture and page hierarchy around high-intent searches (parents, teens, specific services)
  • Clarified service messaging so offerings were obvious and easy to understand at a glance
  • Created dedicated, findable pages for priority services, including neurofeedback
  • Built internal linking and conversion paths that connect services directly to scheduling/appointments
  • Implemented an AI-ready schema strategy to improve visibility in modern search environments

The Outcomes

  • ↗ Increased search visibility for core services and location-based queries
  • ↗ Neurofeedback became discoverable as a stand-alone offering (no longer buried)
  • ↗ Clear pathways from "I need help" to "Book the right next step"
  • ↗ The Loft now appears in AI-driven search results for relevant counseling queries

Why it mattered: Parents don't have time to dig. The new site makes it easier to understand what The Loft offers, easier to find them in search, and easier to take action quickly.

Services Used

Site Architecture SEO & Discoverability Service Messaging Schema Strategy Conversion Path Design

Legal

Solo Practice

Jen Huelskamp Law — From Zero to Fully Operational

The Problem

New law firm with no website, no AI framework, and no system a solo practitioner could maintain independently. Most agencies deliver cookie-cutter law sites with stock photos and boilerplate copy. She needed something that communicated her specific approach with precision.

What We Did

  • Built complete website from architecture through copy
  • Wrote every page in language potential clients actually understand
  • Integrated AI systems into the practice workflow
  • Configured tools so the attorney could run them independently from day one

The Outcomes

  • ↗ Launched fully operational with AI from day one
  • ↗ Site communicates offerings better than the attorney could articulate herself
  • ↗ AI tools running independently with no tech team

Why it mattered: A solo attorney with a fully operational digital presence and AI systems she actually uses — no ongoing support needed.

Services Used

Full Website Copy Site Architecture AI Systems Design Tool Configuration

Healthcare / Federal Compliance

DOJ Consent Decree

Hibiscus Group — Federal Compliance Monitoring Platform

The Problem

Field monitors were collecting observations during 12+ hour site visits across 65 consent decree paragraphs, then manually consolidating data into compliance reports — 40+ hours per cycle. Every data point had to be traceable. No room for AI hallucination in federal court documentation.

What We Did

  • Built HIPAA-compliant web app on AWS (Lambda, DynamoDB, S3, Bedrock)
  • Integrated medical-grade transcription for audio observations
  • AI maps observations to specific consent decree paragraphs with citations
  • Human-in-the-loop approval at every AI decision point

The Outcomes

  • ↗ Report consolidation cut from 40+ hours per cycle
  • ↗ Zero AI hallucinations in legal documentation
  • ↗ Field team using full workflow: submit → analyze → approve

Why it mattered: Federal court documentation that's accurate, auditable, and produced in a fraction of the time — with complete HIPAA compliance.

Services Used

AI Systems Design HIPAA Architecture Custom App Development Workflow Automation

Coaching

Dual-Voice Brand

Dialed-In Coaching — Two Voices, One Cohesive Brand System

The Problem

Two coaches running one brand with two distinct voices and communication styles. Every piece of content required manual effort to stay consistent. The process was eating time that should have gone to clients.

What We Did

  • Built complete Brand Brain and VoiceMark system for dual-voice output
  • Captured thinking patterns and communication style for each coach independently
  • System produces on-brand content while maintaining each distinct personality

The Outcomes

  • ↗ Content production time cut dramatically
  • ↗ Voice-accurate content for either coach on demand
  • ↗ Both coaches freed to focus on client work

Why it mattered: A brand system that produces content in two distinct voices without constant retraining or one bleeding into the other.

Services Used

VoiceMark™ Build Brand Brain Custom GPT Development

Health Coaching

Premium Private Program

Moving Mountains Method — Website + Content System for Premium Coaching

The Problem

A CRNA who reversed her own MS had medical credibility and a powerful personal story, but no website infrastructure that did either justice. Premium private coaching requires fundamentally different positioning than group programs.

What We Did

  • Full site architecture with multiple homepage options
  • Complete website copy: method, about, application pages
  • Blog strategy with 25 posts mapped to pillar-cluster SEO model
  • Custom GPT for ongoing blog generation in the client's exact voice

The Outcomes

  • ↗ Accessibility and SEO scores from orange to green sitewide
  • ↗ 25 blog posts mapped to search intent and conversion
  • ↗ Custom GPT maintains authentic voice for ongoing content

Why it mattered: The site positions a premium program exactly where it belongs while making every piece of content discoverable and conversion-ready.

Services Used

Full Website Copy Site Architecture Content Strategy SEO Implementation Custom GPT VoiceMark™

Education / Travel

Educator-Led School Trips

2 Teachers Travel — From Spreadsheet Chaos to One Integrated System

The Problem

Operations were stuck in a messy mix of emails, spreadsheets, paper forms, and manual follow-up. Payments — especially Venmo — were hard to match to specific students. Balances were difficult to track. Parents had no clear place to see what they owed. And their initial website was basically undiscoverable.

What We Did

  • Built one system with role-based portals and per-student trip dashboards
  • Automated payment matching so balances stay current
  • Set up automated reminders that nudge parents before deadlines
  • Replaced an outdated Google Site with a modern five-page website written to their ideal clients

The Outcomes

  • ↗ Every student has a trackable "ready to travel" dashboard
  • ↗ Payment reconciliation is automatic — no more chasing Venmo
  • ↗ Business is now discoverable by the right schools

Why it mattered: The team stopped chasing paperwork and payments manually, and the right schools can finally find them.

Services Used

Systems Design Portal Development Website Copy Workflow Automation

Frequently Asked Questions

What kind of results do your clients get?

It depends on what we’re solving. Messaging clients walk away with brand voice systems and custom GPTs that produce content they don’t have to rewrite. Discoverability clients see their businesses start appearing in AI-generated recommendations and search results. Automation clients get hours back every week from systems that handle intake, content, follow-up, and reporting without manual effort. The specifics are different every time, but the pattern is the same: less guesswork, more clarity, and infrastructure that actually works.

Do you work with businesses in my industry?

Probably. I’ve worked with coaches, consultants, healthcare organizations, legal professionals, luxury retail brands, service-based agencies, and one-person businesses figuring out their next move. The common thread isn’t industry — it’s that you’re good at what you do and the infrastructure around your business isn’t keeping up. If that sounds familiar, we should talk.

What does a typical project look like?

Every engagement starts with a discovery call where we figure out what’s actually broken and what the right scope is. From there it might be a single Fix (one deliverable, one flat fee, done in a week or two), a day-long Intensive, a Foundation Build over 4–6 weeks, or a Full System Build over 6–10 weeks. You don’t have to know what you need before the call — that’s what the call is for.

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