Practical takes on AI systems, messaging strategy, and visibility architecture. No hype. No jargon. Just what's working right now for businesses that want to get clearer, get found, and get more efficient.
AI for Small Business
Most AI advice sounds like it was written by someone who's never run a business. Here's how to figure out what to automate, what to improve, and what to leave alone — based on what actually works, not what's trending.
Brand Voice & Messaging
The problem usually isn't the writing. It's that the message is about you instead of the person reading it.
AI Discoverability & SEO
60% of Google searches end without a click. Here's what that means for your website and what to build instead.
AI for Small Business
The tool isn't the problem. Nobody configured it for your business or showed your team how to actually use it.
Brand Voice & Messaging
Your homepage has about five seconds. Here's how to make them count for both the human reading it and the AI crawling it.
AI Discoverability & SEO
Schema is the translation layer between your website and AI. Without it, machines have to guess. They guess wrong.
AI for Small Business
Sometimes ChatGPT is enough. Sometimes you need something built around your business. Here's how to tell the difference.