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AI Consultant · AI Educator

AI is here.

Make your business
easier to run and
easier to findin the AI era.

Heather Nianouris is a strategist, writer, and AI systems advisor who helps small businesses get their messaging right, build AI workflows that actually stick, and show up where customers are already searching.

No pitch. No pressure. Just an honest conversation about your business and where the opportunities are.

Human and robot hands shaking, symbolizing AI and human collaboration
“Every business owner needs someone like Heather in their corner. She's not just smart, she's the kind of person who completely changes how your business works.”
Charla Corn Barrett, CEO — Boring to Branded
Heather Nianouris in a couch meeting

AI Changed the Rules. Let's Make Sure You're Set Up to Win.

On the front end, AI is becoming the new referral source. If your website and online presence aren't structured for machines to understand, you won't show up when people ask who to hire.

On the back end, AI can remove hours of manual work, but only if it's implemented in a way that fits how your business actually runs.

Heather Nianouris in a couch meeting
This is a once-in-a-generation overhaul. I can help you get in front of it.

I step in to...

See how your business actually runs and where time is leaking

Fix the message and make sure you're the one people find — clear copy that converts, site structure that makes AI recommend you, and visibility across search and the channels where your best clients are already looking

Decide where AI should carry the load (and where it shouldn't)

Build workflows that plug into your existing tools and feel natural to use

Teach you the systems and train your team so everyone knows how to use them

WHAT YOU GET / WHAT YOU GET / WHAT YOU GET / WHAT YOU GET / WHAT YOU GET / WHAT YOU GET / WHAT YOU GET / WHAT YOU GET /
Team working session

What Changes When We Work Together

You spend less time explaining, less time managing, and less time wondering if people can find you. The business runs cleaner, shows up stronger, and the things that used to take all week happen without you touching them.

The website does its job.

Visitors understand what you do, trust that you're the one to do it, and know exactly what step to take next.

AI recommends you.

Not your competitor. You — because your site is built so machines can read it and cite it.

Your week gets lighter.

Real hours, every week. The manual work that nobody enjoys but everybody tolerates gets handled by systems that actually fit how your business runs.

The high-stakes stuff is protected.

For healthcare, legal, and compliance teams: AI that's powerful and careful. Human approvals, HIPAA architecture, and zero tolerance for shortcuts.

If there's a bottleneck in your workflow, I want to help you solve it.

Heather Nianouris

Hi, I'm Heather.

If there's a bottleneck in your workflow, I want to help you solve it.

My background is split between words and workflows. I spent over a decade teaching people how to write and learn, then another 13 years building strategic operations behind the scenes of online businesses.

The result? I'm wired to explain things clearly and build systems that actually stick. (Some might say I'm obsessed with it. Fair enough.)

I’ve spent the last several years inside the AI trenches, turning messy, real-life business problems into working systems. My job is simple: I make AI make sense, then I make it do the work.

My North Star is my integrity and work ethic. Nobody will care about your business more than I do. (Well, except YOU, of course.)

One Strategist. Every Layer.

Most businesses hire a copywriter, an SEO person, and an AI consultant separately. You end up with disconnected solutions and more to manage.

I combine the three layers that actually drive results.

Get Clear

Messaging, copywriting, and brand voice.

I help you say what you do so people instantly understand and trust you. Homepage and service-page messaging, sales pages, and email sequences, plus VoiceMark™ so your voice stays consistent across everything you publish.

Learn more →

Get Found

SEO and AI discoverability.

I restructure your website so search engines and AI tools can read it, trust it, and recommend it. Architecture, schema planning, AI-friendly content formatting, internal linking, and visibility foundations so you show up in Google and in AI answers.

Learn more →

Get Efficient

AI systems, automation, and team training.

I build workflows that plug into the tools you already use, then train your team until the system runs without you. From content engines to compliance-heavy documentation workflows, the goal is simple: save real time and reduce operational drag.

Learn more →

Not sure which you need? One call will make it obvious.

Book a Free Discovery Call →

What It Looks Like When It Works

The Iconic Agency

Fully Booked Within Weeks of Relaunch

“Whenever I'm completely stuck on something in my business, whether it's strategy, messaging, or operations, she's the first person I call. She doesn't just tell you what's wrong. She immediately sees exactly what needs to change to make everything click. Working with her was like getting a complete business makeover.”
Charla Barrett — Charla Barrett, The Iconic Agency
Jen Huelskamp Law

From Zero to Fully Operational

“When I first met Heather I had just started my own law firm and had no idea how to navigate building a website or managing the new world of AI and making it work for my firm. Not only did Heather build me a beautiful website that outlined my firm's offerings better than I ever could, but she guided me through the process using AI and her expertise in an easy-to-understand and efficient manner.”
Jen Huelskamp — Jen Huelskamp, Jen Huelskamp Law
Dialed-In Coaching

Two Voices, One System

“Working with Heather gave me something I didn't even realize I needed: peace of mind. Because of the way she built our system, all the nuance of our brand voice is hardcoded into the engine. We have two coaches and two distinct voices, but now everything we create is cohesive. It's like having a brand-trained assistant who never forgets and keeps us on track. Instead of wrestling with prompts and copy, I get to use my brain for my clients, new programs, and actually growing the business.”
Melissa Rotibaugh — Melissa Rotibaugh, Dialed-In Coaching
Hibiscus Group

Federal Compliance Monitoring

“I was drowning in admin work and had more versions of the same documents and reports than I'll ever admit. I knew there had to be a way to automate what I was doing, but I didn't know what I needed or even how to ask for it. I'm so grateful for her help streamlining our process and elevating the quality of the reports we deliver. It's completely changed how we work.”
Kathryn Hester — Kathryn Hester, Hibiscus Group
View All Case Studies →

Who I Help

01

Small Business Owners & Founders

Busy leaders who are doing too much manually and need systems that actually support them.

02

Healthcare and Compliance-Heavy Teams

Organizations buried in documentation, audits, and reports that must be accurate, secure, and repeatable.

03

Coaches, Programs, and Agencies

Client-serving teams who want smoother delivery, better onboarding, and content that doesn't eat their whole week.

04

Schools, Districts, and Learning Leaders

Educators and program directors who want to use AI to lighten the load while keeping humans at the center of learning.

05

Service Businesses with Clunky Operations

Any team that is great at what they deliver but is secretly held together by spreadsheets, copy-paste, and memory.

A Simple Process That Makes the Work Stick.

Every business is different, but the approach stays the same: we find what's actually driving the problem, fix it in the right order, and build a system your team can run without you.

01

Discovery Call

We map your goals, your current workflow, and where time, visibility, or follow-through is breaking down.

02

Custom Game Plan

You get a clear sequence of what to fix first, what to automate, what to rewrite, and what can wait.

03

Build + Implement

I build the pages, workflows, or systems we agreed on, designed to be usable day-to-day and easy to maintain.

04

Teach + Hand Off

I stay through walkthroughs, documentation, and team training until it's running confidently without me.

Free Assessment

How AI-Ready Is Your Business?

A quick assessment that looks at your messaging, site structure, systems, and team adoption — and tells you where the gaps are. Takes less than two minutes. You'll get a clear picture of where you stand and what to focus on first.

Sign up for The ExplAInery, a weekly newsletter about evolving AI and business insights. (Basically, me nerding out — but in a teachable way.)

Frequently Asked Questions

AI tools like ChatGPT, Perplexity, and Google's AI Overviews pull their recommendations from sites with clear messaging, structured data, and consistent entity signals across platforms. If your site doesn't have schema markup, answer-first content structure, and cross-platform presence, AI defaults to a competitor with clearer signals. I build the architecture that makes AI tools recognize your business as a credible source worth citing.
Yes — if the system is built right. Most AI tools produce generic output because they're working from surface-level patterns. VoiceMark™ captures the thinking methodology underneath your communication style and wires it into a content engine that produces output your audience can't tell from your own writing.
Start with the tasks that eat the most time and require the least judgment — content drafting, follow-up emails, intake processing, onboarding sequences, reporting. From there, I audit your workflows, identify the highest-value automation opportunities, and build systems wired to how your team actually works. The output sounds like you, the processes fit your operation, and your team gets trained to run everything independently.
Start with the bottleneck. What’s eating the most time or producing the most inconsistent results? For most small businesses, that’s content, client communication, or visibility. You don’t need to learn everything about AI — you need one system that solves one real problem. A discovery call helps figure out which one to fix first and whether AI is actually the right solve.
A good one doesn’t just hand you a list of tools. I look at how your business actually runs — your content, your workflows, your client experience, your visibility — and build AI systems that fit the way you work. That means custom GPTs trained on your voice, automations that replace your most repetitive tasks, and site architecture that gets you found by both humans and AI. Then I train your team to run it without me.
Ask what they’ve built. If the answer is “I teach people to use ChatGPT,” keep looking. If they can show you systems they’ve designed, automations they’ve wired, and results tied to specific business problems, you’re in the right place. Red flags: no process, no case studies, lots of buzzwords, and promises that sound like magic. Green flags: they ask about your business before they pitch anything.
That’s exactly who I work with. Most of my clients are business owners, not developers. You don’t need to know how AI works under the hood — you need someone who can translate what it does into systems that actually fit your business. I handle the technical side. You stay focused on running your company. By the end of an engagement, your team knows how to use everything I’ve built without needing to understand the wiring behind it.

Ready for an AI Upgrade?

Book a free discovery call. No pitch. No pressure. Just a focused conversation about your business and whether working together makes sense. If it doesn’t, you’ll leave with a clearer picture of what to fix first.

Book a Free Discovery Call →